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Supporting an Rx-to-OTC Switch: Understanding unique packaging, labeling and supply chain fundamentals

Supporting an Rx-to-OTC Switch: Understanding unique packaging, labeling and supply chain fundamentals
  • The business and public health opportunity created by the self-care movement
  • Working within the framework of Drug Facts Labeling regulations
  • Factoring packaging and label testing into a Switch development plan
  • Consumer and retailer considerations in package design
  • Building innovation and flexibility into package configurations
  • Recognizing and addressing scale-up and speed-to-market challenges

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